I have been a follower of the AFL for a few years now, and I thought I knew a lot about the game. What I didn’t realise is how much data, and the use of data analytics have become such an integral part of the decision making processes of coaches and administrators to gain competitive advantage. For the fans of the game, checkout this great story.
An army of statisticians and technicians work in real-time to capture as many as 5,000 basic statistics throughout each match. With this wealth of information, the data can then be mined by anyone from high level team executives, coaches and players, to the media, or spectators to dissect the game they love.
So if the Hawthorn Football Club are using data analytics to drive a better outcome for their club and a better customer experience for their fans, shouldn’t more of corporate Australia be doing the same thing when it comes to their digital platforms?
Data is the foundation of any digital business. Every touch point and every click provides insights.
Data analytics tools that can give you end-to-end visibility of every digital interaction, meaningful and actionable customer analytics and root cause analysis in seconds, ensuring customer satisfaction in real time are now a necessity for all digital business today.
And with a return on investment that means customers will not only buy your products again (and more of them), be more engaged with your brand and more forgiving when you stumble; data analytics tools that give you visibility of your customer’s digital experience end up paying for themselves sooner than you think.
For more information on some of our thinking on customer experience management, checkout our great downloadable on Digital Experience & Your Customer.